DirtCon 2026: What I Learned and How It’s Changing My Flower Farm

I just wrapped up DirtCon 2026, a two-day virtual conference created for flower farmers, by flower farmers, hosted by the team behind the Dirt on Flowers podcast. This event wasn’t just another online summit — it was a deep dive into the nuts and bolts of running a flower farm with intention and profitability for the long haul.

Over the course of the conference, I walked away with so many practical takeaways — from crop planning and marketing strategy to systems that will help me scale my microfarm without burnout. I left feeling grateful, motivated, and strategically prepared for the year ahead.

What DirtCon Is (And Why It Matters)

DirtCon2026 was a two-day virtual conference designed specifically for flower farmers who want to plan their year with purpose and build a business that’s both productive and profitable. The agenda included 16 expert-led sessions, Q&A opportunities, worksheets, and workbooks to help farmers walk away with real plans they can implement immediately.

Unlike events that focus solely on trends or inspiration, DirtCon was practical. It taught actionable skills and frameworks for growing flowers and growing a business — without the overwhelm.

The Most Valuable Lessons I Took Away

Here are the areas that impacted me most:

📅 1. Simplified, Strategic Crop Planning

One of the biggest shifts for me coming out of DirtCon was the way I think about crop planning. Instead of chasing every good idea, I now have a simplified, efficient crop plan that focuses on what grows well for me, what sells consistently, and how to space succession plantings for steady blooms throughout the season.

This isn’t about doing more — it’s about doing what matters well.

📣 2. A Plan for Marketing and Content

So often as small farmers we find ourselves reacting to social media trends or trying to come up with the next post idea on the fly. DirtCon helped me build a marketing and event calendar that keeps me ahead of the game all season long. No more scrambling for ideas — now I have a roadmap for posts, promotions, and meaningful content that aligns with the farm rhythm.

📈 3. Better Understanding of How to Scale What Works

DirtCon wasn’t a one-size-fits-all experience. The sessions I attended helped me think about scaling in a way that makes sense for my microfarm — not someone else’s million-stem operation.

From profitability frameworks to mindset shifts around growth, I feel equipped to scale in a sustainable way instead of just hoping for more income or more customers.

📊 4. Business Fundamentals That Don’t Get Enough Attention

Some of the sessions focused on the behind-the-scenes pieces that are so critical but often neglected:

• bookkeeping and budgeting

• mindful goal setting

• marketing copy that actually converts

• understanding revenue streams beyond retail sales

Putting these fundamentals into place early gives your farm staying power — and confidence.

Why I’m Grateful for This Community

Honestly, the best part of DirtCon wasn’t just the content — it was the community and honest insight behind it.

The event was led by people who have been in the trenches of flower farming, learned hard lessons, and are now sharing solutions in a way that’s relevant, encouraging, and grounded. It’s the kind of learning that doesn’t make you feel behind — it just helps you move forward with clarity.

That blend of experience and enthusiasm felt refreshing and incredibly useful.

What I’m Implementing Next

Here’s what I’m excited to start putting into action on Lucky Local Blooms:🌼 A crop plan that supports efficiency and intention📅 A marketing and content calendar that removes chaos and guesswork📈 A growth strategy that’s rooted in what already works, not what’s shiny📊 Better systems for tracking profitability and planning ahead

This isn’t a cute to-do list — it’s a blueprint for making this year better and more sustainable than the last.

Final Thoughts

Whether you’re just starting your flower farm, pivoting to profitability, or refining what you already have, DirtCon offered something for every stage — and I’m grateful for the learnings, the clarity, and the connections.

Here’s to planting with intention, growing with purpose, and blooming with confidence 🌸